The LG Commercial Lite UR340C 55UR340C9UD is a 55 - inch LED - LCD TV that delivers ultra HD resolution (3840x2160) with HDR technology, enhancing color depth and detail for a more immersive viewing experience. This model features a 4K Upscaler that automatically enhances FHD content to UHD quality, ensuring that all your media looks its best. With HDR10 support, the UR340C series provides intense colors and deep blacks, making it perfect for presentations and entertainment in commercial environments. Certified Crestron Connected®, it integrates seamlessly with professional AV controls, allowing for automated management and enhanced efficiency. The TV includes built - in speakers, multiple HDMI ports, and USB connectivity, making it versatile for various applications.